Uganda Roadshow Munich 2026

25 June 2026 | Munich, Germany

Uganda's Tourism Industry Strengthens Its Presence in Germany

The Uganda Roadshow Germany 2026 concluded successfully in Munich, marking the final stop of a two-city initiative designed to strengthen commercial ties between Uganda's tourism industry and the German travel trade.

Building on the success of the Düsseldorf event, the Munich roadshow welcomed more than 36 travel professionals alongside eight Ugandan tour operators, making it the largest event of the series and demonstrating the growing interest in Uganda within the German market.

Showcasing the Pearl of Africa

Throughout the evening, participating tour operators presented Uganda's diverse tourism experiences, highlighting everything from world-famous gorilla trekking and classic wildlife safaris to cultural encounters, sustainable tourism initiatives, luxury lodges and tailor-made itineraries.

The destination presentations provided travel professionals with valuable product knowledge and practical sales insights to help them confidently promote Uganda to their clients.

Meaningful Connections Through Networking

Dedicated networking sessions allowed buyers and suppliers to meet face-to-face, exchange ideas and explore future collaboration opportunities.

The relaxed format encouraged productive conversations, enabling participants to discuss itineraries, market trends and future product development while establishing valuable new business relationships.

Celebrating Uganda's Rich Cultural Heritage

The business programme was complemented by energetic performances from traditional Ugandan dancers, giving attendees an authentic insight into the country's vibrant culture and hospitality.

The cultural entertainment created a memorable atmosphere and reminded participants that Uganda offers much more than its incredible wildlife.

Strong Industry Engagement

The Munich roadshow generated excellent engagement from both buyers and suppliers, with follow-up meetings, product discussions and collaborative marketing opportunities already being explored.

Together, the Düsseldorf and Munich events connected more than 60 German travel professionals with 14 Ugandan tourism businesses, creating a valuable platform for future cooperation and destination growth.

Eastern Favourites Representation coordinated the planning and delivery of both roadshows in partnership with the Uganda Tourism Board and the Embassy of the Republic of Uganda in Berlin.up.

Event at a Glance

• 36+ German Travel Professionals

• 8 Ugandan Tour Operators

• Destination Presentations

• Business Networking

• Cultural Performances

• New Commercial Partnerships

Voices from the Event

"The quality of networking and destination knowledge was outstanding. We leave inspired and excited to develop Uganda further."— German Travel Professional

"This roadshow created meaningful conversations with buyers and opened new opportunities within the German market."— Participating Ugandan Tour Operator

Looking Ahead

The success of the Uganda Roadshow Germany 2026 once again demonstrated the importance of face-to-face engagement in developing long-term tourism partnerships.

Eastern Favourites Representation looks forward to continuing to connect destinations, tourism boards and hospitality partners with the European travel trade through future roadshows, educational events and strategic marketing initiatives.

Event Gallery