Exploring Thailand with ONYX Hospitality Group: A Memorable FAM Trip 2025

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ONYX Hospitality Group, in collaboration with Eastern Favourites Representation, recently hosted an unforgettable Familiarization Trip (FAM Trip) from June 9–15, 2025, welcoming leading travel agents and tour operators from Germany, Austria, and Switzerland (DACH region).

A Journey Through Thailand’s Finest Destinations

The week-long itinerary showcased four of Thailand’s most captivating destinations — Bangkok, Bangsaen, Pattaya, and Hua Hin — allowing guests to experience ONYX’s distinctive hospitality across its signature brands: Amari, OZO, Shama, and Oriental Residence.

• Bangkok dazzled with its mix of heritage and modern sophistication, anchored by Amari Bangkok, Oriental Residence, and Shama Lakeview Asoke.

• Bangsaen revealed its authentic coastal charm at Amari Bangsaen.

• Pattaya impressed with its transformation into a family-friendly, upscale leisure hub, featuring Amari Pattaya and OZO North Pattaya.

• Hua Hin offered tranquil seaside elegance through the timeless comfort of Amari Hua Hin.

Cultural Immersion and Lasting Connections

Participants engaged in hands-on activities such as Thai cooking classes, cultural excursions, and sustainability initiatives, fostering both personal discovery and professional collaboration. The trip strengthened ties between ONYX Hospitality Group and DACH travel partners, inspiring new ideas for tourism development and marketing.

Exceptional Feedback and Digital Reach

Attendees praised ONYX’s world-class service, refined cuisine, and the distinct personality of each property. Many noted Thailand’s continued allure for European travelers seeking authentic experiences with outstanding comfort and care.

The trip also resonated online — with more than 20 Instagram Stories and Reels shared in real time, capturing Thailand’s beauty and amplifying ONYX’s presence among travel audiences across Europe.

A Celebration of Hospitality and Partnership

The 2025 Thailand FAM Trip stood as a testament to ONYX Hospitality Group’s dedication to quality, cultural connection, and innovation in tourism.

At Eastern Favourites Representation, every journey is a step forward in connecting destinations, cultures, and the global travel trade. The Thailand 2025 FAM Trip marks another proud milestone — one that celebrates collaboration, community, and the shared passion for showcasing Asia’s rich hospitality to the world.

ONYX Hospitality Group and Eastern Favourites extend sincere gratitude to all participants and hotel teams for their enthusiasm and contribution to promoting Thailand as a premier travel destination.